E-Commerce

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E-Commerce | 🇮🇩

Web Digitail SOHO

SOHO Digitail is a Digital Content Management application for customer acquisition in order to increase user coverage and revenue. Through this application, SOHO can send contents and surveys to get responses from their customers.

Overview

Key Features

Scope: Website Backend API, Website Frontend, Blast Content Tool

Main Features:

  • Dashboard Response Report
  • Article/Content Management
  • User Log Activity
  • Admin (Product, Institution, Doctor)
  • User Management

Complexity

Hard

Team Formation

2 Project Managers

1 System Analyst

2 Web Developers

1 UI/UX Designer

1 Software Tester

Timeline

Waterfall
July 2020 – October 2020

Agile
July 2020 – January 2021

Complexity

Hard

Technology

Team Formation

2 Project Managers

1 System Analyst

2 Web Developers

1 UI/UX Designer

1 Software Tester

Timeline

Waterfall
July 2020 – October 2020

Agile
July 2020 – January 2021

Background

Soho Digitail is the implementation of digital channels to attract potential customers in an effort to broaden its reach and increase the revenue. The following are some of the milestones to be achieved:

  1. Managing the existing 30,000 doctors
  2. Appointing 2,500 new doctors by the end of 2020
  3. Engaging 60,000 new doctors by the end of 2023
  4. Develop a management of digital content

Problem

Soho needs to develop a digital platform to attract potential customers (doctors) in an effort to broaden its reach and increase the revenue.

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Scope of work

Ideation

Design

Implementation

Support

Support

Solution

  1. An app that can generate content about the Soho product that will be distributed to doctors (Content Management System)
  2. The target doctor, who has been listed by Soho, receives the content by blast. Email, SMS, or WA all are used to send blasts.
  3. Targeted doctors can access in-depth content on a microsite and provide responses/feedback in the form of like or dislike as well as recommending more information (Content delivery with call-to-action)

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