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Flip – Promo Engine
Flip.id as a fund transfer service provider wants to develop a promo feature in its application to attract more transactions from users. Therefore, a Promo Engine feature was created to make it easier for users to enter the promo codes they get and make it easier for the Flip team to set promo codes on the backend.
Overview
Key Features
Scope: Hybrid Mobile App & Backend Web Development
Main Features:
- Storing promo code
- Rule engine to generate rules for promo code validation
- User Interface in mobile application for applying promo code
Complexity
Team Formation
1 Project Manager
1 System Analyst
3 Developers
1 Software Tester
Timeline
April 2022 – December 2022
Complexity
Technology
Team Formation
1 Project Manager
1 System Analyst
3 Developers
1 Software Tester
Timeline
April 2022 – December 2022
Background
In order to increase customer satisfaction in using FLIP products, several marketing activities are needed for FLIP application users. Therefore they created a promotional feature in the process of transferring funds between banks.
Problem
Previously, Flip used a third party for engine promos, and these had quite a few limitations to customize.
Flip has a need to increase business growth through promotional features.
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